?? ????, ??? ????? ??? ??? ?? ??? ??? ?? ???? ???. ? ??? ???? ?? ??? ??? ???? ?? ? ?? ??? ??? ??? ???? ?? ‘???’(sadharan) ?? ‘??’(ordinary)??? ????.
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???? ??? ??, ?? ? ?? ?? ??? ???? ????. ? ??? Dermi Cool? Navratna? ??? ? ??? ???? ??? ???? ???. Dermi Cool? 1998?? ?? ???? ??? ???? ? ??? ??? ??? ??? ???? ? ?? ????. Dermi Cool ???? ?? ? ??? ?? ?? ??? ???? ?? ??? ???? ??? ???? ???? ????. Navratna? 2006?? ??? ?? ????, ?? ??? ???? ?? ?? ?? ???? ??? ???.
Dermi Cool? ??? ??? ??? ???? 2000? ????? ?? ????. Emami? 1998?? Dermi Cool ??? ???? ? 43? 2000? ??(? 5145? ??) ??? ?????, ?? ???? ???? ? ? 4? 8000? ??? ????. Navratna ??? ??? ??? ??? ??? ??? ???. ???? 2006?? 1999? ??? ???? ?? Navratna ??? ? ??? ????.
???? ??? ?? ??? ??? Cool King? ??? ??? ????. ?? ??? Emami? ??? ??? ??? ????. ??? ?? ?? ??? “?? 12??? ???? ???? ??? ???”? ?? ??? ?? ??? ?????, ???? ??? ??? ??? ?? ?? ??? ????? ?? ????? ??? ??? ????? ?? ????? ??? ???? ????.
???? ?? ??? ?????, ? ????? ????? ??? ?? ?? ??? ???? Dermi Cool ??? ?? ????, ??? ??? ??? ??? ?? ?? ??? ?? ??? ???. ??? ???? ???? ??? ‘???’(sadharan) ?? ‘??’(ordinary)??? ???.
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LexOrbis
???? ??? ??? ???? ??? ??????? ????. Navaratna? Dermi Cool ??? ?? ???? Dabur? Cool King? ??? ??, Emami? ??? Cool King? ????? ???? ? ???. Emami? Dabur? ??? ????? ??? ??? ????? ?????, ??? ??? ??? ??? ???? ?? ???? ????? ????? ????. ???? ?? ??? ??? ??? ??? 2?? ??? ?????, ???? ?? ???? ? ??? ??? ????.
???? ??? ?? ???? ??? ??? ????? ????, ??? ??? ? ?29?(8)?? ?? ??? ??? ????? ????. ???? ??? ??? ????? ??? ?? ??? ????? ?? ???? ????. ???? ??? ???, ?? ??? ???? ?? ?? ???? ??? ???? ?? ??? ? ??? ??? ????.
??? ???? ??? ??? ??? ?? ?? ?? ??? ??? ???? ????. ??? ???? ???? ???? ??? ? ?? ??? ??? ?????? ????. ??? ???? ??? ??? ??? ?? ??? ???, ?? ??? ??? ??? ?? ??? ????. ?? ?? ?19?(1)(a)?? ?? ??? ??? ???? ????.
??? ??? ??? ???? ???? ?? ??? ????? ????? ????. ??? ??? ???, ??? ??? ???? ???? ????? ???? ?? ???? ???? ????. Emami? ??? ?? ??? ?????, ??? ??? Emami?? ????? ????. ??? ?? ??? ?? ??? Dabur? ???? Emami? ??? ???? ?? ???? ??? ??? ???.
Manisha Singh (??)? LexOrbis? ??? ?????, Tushitta Murali? ?? ????.
LexOrbis
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